Two sides. Two distinct looks. One beautifully versatile bag.
Meet the Flipside Bag: One side features Jennifer's original hand-drawn art and the other is go-with-anything classic denim. Flip it inside out and then tie the adjustable handle shorter or longer to find the length that feels just right for you. A zippered pocket keeps the little things you need safe and secure.
It’s a little art, a little denim, and a lot of ways to make it yours.
Made by hand in small batches and available in limited quantities, the Flipside Bag is launching in just four designs for 2026.
1. Flip It
Two sides. Two completely different looks.
Simply turn the bag inside out to move from the patterned side to denim side. The bag is designed to work beautifully both ways, giving you two distinct looks in one bag.
Hand-drawn art on one side. Classic denim on the other.
That means the same bag can work with a sundress one day, jeans and a sweater the next, or whatever happens to be coming out of your closet that morning. And because both sides were meant to be seen, whichever way you flip it is the right way.
Go ahead… change your mind!
2. Tie It
Your bag. Your favorite strap length.
Tie the straps shorter to wear the bag on your arm or hold it in your hand. Tie them a little longer for an over-the-shoulder look.
Tip: Tie a tight square knot so it stays secure, even with daily use.
How to Tie a Square Knot.
The easiest way to remember it is: Left over right and under. Right over left and under.
- Cross the left end of the handle over the right end of the handle and bring it underneath.
- Now cross the right end over the left and bring it underneath.
- Now pull both ends evenly. The knot should sit fairly flat and the two ends come out neatly to the sides.
3. Make It Yours
There’s more than one way to wear a Flipside Bag.
This was one of our favorite things about designing this bag. There really isn’t a single way the Flipside Bag is supposed to look. That’s the point.
Flip it. Tie it. Make it yours.
The Flipside Bag
A little art. A little denim. A lot of ways to make it yours.